hi, i'm ash
The Seamless Intersection Of Coaching And Consulting
I was raised in a family-business, which burnt to the ground when I was three days old. Business and rising from the ashes, is in my blood. From my own early entrepreneurship, to traversing the States building my retail contacts and honing my sales skills, to orchestrating the reconstruction, infrastructure and training of UK sales teams, I am business-obsessed.
In the diverse arenas of buyer meetings at mass-market retailers, navigating pandemic related redundancy discussions in the UK, or leading bespoke ERP build workshops with Eastern Europe, I believe there is one critical truth for success: triumph commences with personal evolution, mirrored by the deliberate empowerment of those chosen to accompany one on the journey.
The benefit of having been raised in a legacy business, is that I’ve treated every business I’ve had the privilege of being part of, as my own. Which means, I take every client and their business personally. Your evolution and success matter to me.

Why Work With Ash?
The work I do is unique; part coach, part strategist, part business consultant. I am EMCC accredited and a Certified Business Coach (Mindvalley). I’ve been trained to coach the person and consult the problem.
Our best work will come from vision, strategy, and planning (in that order). Unlike an MBA, I’ve not only designed but personally executed strategy. Unlike a traditional business coach, I do as much whiteboarding alongside you as I do empowering you to find your aligned direction. I have the grassroots business experience to properly dive deep with you, I understand the weight of decisions, the nuances navigating the personalities at the table, and the skill to help you design and execute strategy.
Together we craft a roadmap that not only elevates your trajectory but also empowers your team, establishing a framework for collective success within your organization.
Credentials
- Founded a jewelry brand at age 23.
- Distinguished sales leader in the US Direct Response industry, overseeing a portfolio that included the nation's largest retailers and retail representatives, managing $60 million in annual revenue, across multiple brands and product lines.
- Offered strategic guidance to startups, specializing in sales strategy development and training.
- Held a senior leadership role in the UK Hospitality industry, contributing to growth and operational excellence.
- Orchestrated global scaling initiatives for systems and sales strategies
- Recruited, trained, and managed teams, fostering a collaborative and high performance culture.
- Led the design of a bespoke ERP system, showcasing proficiency in system architecture and multi-departmental management.
- Secured an equity partnership role in a global hospitality business, contributing to strategic decisions and business expansion.
- Accumulated 15 years of hands-on operating experience across diverse industries and markets.
- Provided coaching to professionals at various career levels, facilitating personal and professional growth.
- Actively engaged as an angel investor in multiple startups across different industries.
- EMCC Accredited Practioner
- Certified Business Coach (Mindvalley)

Catalyse Your Success
Elevate Your Leadership Potential! As a seasoned coach specializing in empowering entrepreneurs, executives, and mid-senior level leaders, I’m here to help you unlock your full potential, maximize team performance, and redefine success. Let’s collaborate to clarify your vision, strategize for growth, and achieve remarkable results together. Are you ready to embark on a transformative journey towards unparalleled success? Book a complimentary exploratory conversation today.