The Seamless Intersection Of Coaching And Consulting
I was raised in a family-business, which burnt to the ground when I was three days old. Business and rising from the ashes, is in my blood. From my own early entrepreneurship, to traversing the States building my retail contacts and honing my sales skills, to orchestrating the reconstruction, infrastructure and training of UK sales teams, I am business-obsessed.
In the diverse arenas of buyer meetings at mass-market retailers, navigating pandemic related redundancy discussions in the UK, or leading bespoke ERP build workshops with Eastern Europe, I believe there is one critical truth for success: triumph commences with personal evolution, mirrored by the deliberate empowerment of those chosen to accompany one on the journey.
The benefit of having been raised in a legacy business, is that I’ve treated every business I’ve had the privilege of being part of, as my own. Which means, I take every client and their business personally. Your evolution and success matter to me.
Why Work With Ash?
The work I do is unique; part coach, part strategist, part business consultant. I am EMCC accredited and a Certified Business Coach (Mindvalley). I’ve been trained to coach the person and consult the problem.
Our best work will come from vision, strategy, and planning (in that order). Unlike an MBA, I’ve not only designed but personally executed strategy. Unlike a traditional business coach, I do as much whiteboarding alongside you as I do empowering you to find your aligned direction. I have the grassroots business experience to properly dive deep with you, I understand the weight of decisions, the nuances navigating the personalities at the table, and the skill to help you design and execute strategy.
Together we craft a roadmap that not only elevates your trajectory but also empowers your team, establishing a framework for collective success within your organization.
Here's what they have to say about our work
“Ash helped me understand the best direction for my business and define a clear, workable strategy.”
l began working with Ash Ruddy a few months before launching a new division of my business and
bringing a physical product to market for the first time. Within only two strategic workshops Ash helped me understand the best direction for my business and define a clear,
workable strategy. I have a tendency to say yes to every project that comes my way, but Ash
created a plan that I still use now to help me decide whether or not a project aligns with the
goals of my business and the bigger picture we sketched out for my brand. Ash is a relatable,
empathetic, smart and efficient coach."
“Clear, concise, and actionable”
I had the privilege of working with Ash, who served as my Director and mentor, during a
professionally pivotal five year period. During our time together, she not only demonstrated
exceptional leadership but also imparted invaluable guidance and equipped me with the
necessary tools to enhance both my personal and professional growth. Ash is truly
passionate, motivational, articulate, and dedicated to hard work. Her commitment to
fostering progression and maximizing the potential of individuals is commendable an
enabled me to progress to Sales Director and help build our business in a different country.
The guidance she delivers is consistently clear, concise, and actionable.
“Instrumental in shaping my business strategy”
Ash possesses an innate ability to navigate through complex business challenges with clarity
and precision. What sets Ash apart is her remarkable communication skills – she effortlessly
translates intricate concepts, ensuring that even the most complex ideas are broken down
into understandable goals. She has a ‘big picture’ perspective which allows her to see the
forest through the trees, providing invaluable insights that have been instrumental in
shaping my business strategy. I come away from our work together feeling energized, much
more purposeful and confident being brutal about how I allocate my time and resources.
One strategy workshop with Ash and you’ll feel like you can set the world on fire.
"Brilliant coaching manner-sympathetic, engaging but still very assertive"
I feel like Ashley is the person I’ve been looking for, for years. Of all the people from whom I’ve sought business advice, Ashley has made me feel the most at ease. She has a rare ability to be very good at nurturing you on a personal level whilst strongly pushing you to define and achieve your vision.
She has a brilliant coaching manner - sympathetic, engaging but still very assertive. Her business mind is sharp - meeting all challenges with solutions broken down into actionable steps and streamlined processes. I can’t recommend her highly enough.
What We Offer
Unlock your complete aligned potential through a comprehensive suite of personalized 1:1 coaching, workshops, and training opportunities tailored to meet your specific needs.
For Entrepreneurs, Executives & Mid-Senior Level Leaders: Are youseeking a dedicated champion wholly invested in your success? Someone to strategize and troubleshoot with—a positive, affirming, and direct guide with invaluable instincts honed across diverse industries and countries? Imagine having a partner who can navigate through the complexity, cut through overthinking, and align intentions seamlessly. Work with Ash to unlock your untapped potential, empower your teams, achieve strategic clarity, and build tactical frameworks for unparalleled success.
At the onset of our coaching journey and periodically thereafter, we engage in strategic workshops. These sessions go beyond regular coaching, allowing us to unravel challenges, formulate strategies, and craft tactical frameworks for execution. When the need for a more extensive conversation or whiteboarding arises, these workshops prove invaluable. Whether you're feeling stuck, launching a new project, venturing into a new vertical, or facing multiple challenges, my solutions-oriented workshops offer a deep dive. You'll emerge empowered, confident, and sharply focused. My expertise spans new product launches, team restructuring, business development strategy, and sales strategy refinement, with knowledge extending to both US and UK markets.
Available in both individual and group settings, these sessions are meticulously designed to elevate your team's potential and drive transformative growth within your organization.
Talent Acquisition Mastery
Aces in Places
Team Immersion
Trainings & Workshops For Powerful Results
Talent Acquisition Mastery
Do you consistently make great hiring decisions? Do you possess a refined process for hiring success, an effective interview approach, and a continuously honed hiring skill set? If you answered "no" to any (or all!) of these questions, my Talent Acquisition Mastery training is designed for you. Simply put, people are the most important part of your business. Every decision regarding who joins your organization holds significant weight, influencing your mission and culture. The Talent Acquisition Mastery training equips you (and your hiring managers) with a proven hiring process, four fool-proof principles, insights on spotting the ideal candidate, an interview framework, and a skill set for ongoing refinement. This training promises a substantial positive impact on your business.
Aces in Places
Are your team members consistently operating at their peak, motivated, and aligned with your organization's goals? Is there a clear progression path with specific targets in place to elevate individual performance? Have you considered a succession plan for each team member and role to mitigate unforeseen challenges? If progression and succession aren't a focus for you, the risks are substantial. Mitigate the risk of losing key team members by igniting your teams to surpass mediocrity and excel. In my Aces in Places workshop you’ll craft a comprehensive progression and succession map, along with individual targets, ensuring sustainable organizational success.
Team Immersion
Imagine gaining unprecedented clarity and momentum in just one day with your senior team. In our Team Immersion, we fuse impactful exercises, training sessions, and workshops to elevate mindful leadership practices, spark the intrinsic "people passion" within your business, and achieve directional clarity. Your team will depart with enhanced empathy for one another, a strategic approach to talent acquisition, and a framework for sustained success. Elevate your team dynamics and chart a course for lasting achievements.
Credentials
- Founded a jewelry brand at age 23.
- Distinguished sales leader in the US Direct Response industry, overseeing a portfolio that included the nation's largest retailers and retail representatives, managing $60 million in annual revenue, across multiple brands and product lines.
- Offered strategic guidance to startups, specializing in sales strategy development and training.
- Held a senior leadership role in the UK Hospitality industry, contributing to growth and operational excellence.
- Orchestrated global scaling initiatives for systems and sales strategies
- Recruited, trained, and managed teams, fostering a collaborative and high performance culture.
- Led the design of a bespoke ERP system, showcasing proficiency in system architecture and multi-departmental management.
- Secured an equity partnership role in a global hospitality business, contributing to strategic decisions and business expansion.
- Accumulated 15 years of hands-on operating experience across diverse industries and markets.
- Provided coaching to professionals at various career levels, facilitating personal and professional growth.
- Actively engaged as an angel investor in multiple startups across different industries.
- EMCC Accredited Practioner
- Certified Business Coach (Mindvalley)
FAQs
Frequently, our connection to our businesses is deeply personal. The ties between who we are and the businesses we initiate, manage, scale, or work in are often intricate. Although we strive to assemble a robust senior leadership team with diverse skills and perspectives to guide our direction, even capable teams can find themselves too immersed to take an unbiased 40,000-foot view. Conversely, those who can provide such a strategic perspective often struggle to translate it into actionable frameworks.
Engaging with a coach offers you a dedicated mentor firmly in your corner, providing a fresh perspective unencumbered by the dynamics of a board seat, personal connections within the team, or financial investments. The coach's singular focus is to assist you in defining, strategizing, and achieving your goals in a manner that aligns with your vision and brings fulfilment
Ash's impactful work is tailored for entrepreneurs, executives, and mid senior level team members. Her passion lies in empowering individuals facing the challenges of scaling start- ups, leaders navigating roles without prior management or leadership training, and mid- senior level professionals, with a special focus on women in leadership roles.
Ash is direct. She cuts through the noise which is why even short sessions can be impactful. She is also positive and affirming of your capabilities. With authenticity you will regain your confidence.
In every business, no matter how robust and supportive your inner circle may be, there comes a time when you need someone to share your doubts, be vulnerable with, and troubleshoot alongside—free from the added pressure of those with a financial or personal interest in your success. In simpler terms, you need a champion who is solely dedicated to supporting you.
In your complimentary exploratory conversation, we will delve into an understanding of your current challenges and goals. Should we decide to embark on this journey together, we will collaboratively select a framework that aligns with your schedule and objectives. Typically, coaching sessions are scheduled bi-weekly. Depending on your organization's needs, we might initiate the process with a strategy workshop to achieve substantial strategic progress before diving into coaching sessions. This proves particularly beneficial, especially when multiple members of your organization are commencing coaching.
There is no minimum. You can stop your sessions at any time. You can pick them back up at any time.
Yes. Our conversations are completely confidential.
I have two coaching qualifications.
I am an EMCC accredited coach at the Practioner level.
I am a Mindvalley Certified Business Coach.
Catalyse Your Success
Elevate Your Leadership Potential! As a seasoned coach specializing in empowering entrepreneurs, executives, and mid-senior level leaders, I’m here to help you unlock your full potential, maximize team performance, and redefine success. Let’s collaborate to clarify your vision, strategize for growth, and achieve remarkable results together. Are you ready to embark on a transformative journey towards unparalleled success? Book a complimentary exploratory conversation today. make it a bit shorter